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Our Team Leads

At Snyder & Co., our leadership reflects the strength of a large, multidisciplinary team. With dedicated experts across strategy, accounts, sales, and creative, we bring together the right people to help brands scale with clarity and impact.

Head of Growth 

Xavi Magallon

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Xavi specializes in building strong business relationships and forging lasting partnerships. His ability to connect with people and create trust drives Snyder & Co.’s growth from the ground up.

Head of Accounts

Ariana Usbal

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Ariana oversees client relationships with precision and care, making sure every partnership runs smoothly and strategically. Known for her organization and creative problem-solving, she bridges ideas with execution to deliver consistent results.

Head of Sales

Lindsey Koggan

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Lindsey leads sales with a focus on building trust and driving measurable results. Her approach combines deep market insight with a commitment to long-term client success.

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We Handle The Marketing. You Run the Business.

We turn marketing into measurable growth. Supporting brands with the strategy, creative, and performance systems they need to scale. 

We don’t guess. We audit, architect, and optimize systems that move the needle. From CRM flows to funnel design, we build the infrastructure that drives scalable growth and measurable results.

We align voice, visuals, and strategy to build brands that perform. From positioning and messaging to asset systems and rollout, we create brands with clarity, consistency, and commercial impact.

Content without structure is noise. We build campaign ecosystems with purpose, social, paid, email, and beyond, aligned to business goals and optimized for conversion.

We execute full-funnel strategies across media, SEO, and lifecycle flows. Every dollar spent is tracked, tested, and tuned for real impact, not just impressions.

Your website isn’t a brochure. It’s your highest-leverage sales tool. We design and develop digital experiences that load fast, drive action, and deliver results.

We produce what your brand needs to show up powerfully, video, photography, activations, and experiential content. All in-house. All on-brand. All built to resonate and perform.

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Trusted Worldwide

Proven Results

Collaborating with Visionaries Across Industries.

880M

Client Exit Value: We supported Touchland through brand  marketing culminating in a successful $880M acquisition.

50x

Revenue Growth Achieved: We helped Maison & Co. scale from under $500K to over $25M in annual revenue through full-funnel marketing.

10.2x ROAS

High-Performance Campaigns: Our campaigns consistently deliver strong returns, with an average ROAS of 10.2x across key clients.

10+ Markets

U.S. Presence: From Miami to Los Angeles, we operate in 10+ major U.S. markets, delivering tailored strategies to regional and national brands.

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Why Choose snyder&co.

Data + Creative working together.

Proven track record across industries.

Scalable systems, not experiments.

A full team at the cost of a single hire.

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Stephan B.

Founder, Velluto Verde

We came to Snyder with a vision that most people thought was out of reach, partnering with Soho House to position Velluto Verde as their exclusive poker sponsor. They didn’t just deliver. They navigated the politics, built the relationship, and made it happen like pros.

Cristina A.

Director of Operations, VirtuWorks

Snyder understands how we work, fast, intense, and always changing. They’re one of the few teams that can keep up, adapt on the fly, and still deliver clean, effective work under pressure. They just get it.

Andrea L.

Founder & CEO, Touchland

We weren’t sure the direction would land, it felt a little too editorial for our market. But Snyder brought multiple angles, pushed the thinking, and ended up landing on something we absolutely loved. That’s the kind of creative partnership that matters.

What service are you interesting in exploring?
Content Creation
Strategy
Performance Marketing
Branding
Website Development
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